How Aldi steals and gets away with it (sort of)

Sun, 05 Jul 2026 17:58:24 +0000

Aldi has built a billion-dollar business by selling products that look surprisingly familiar. From packaging and branding to store layouts, how close can a supermarket get to the competition without crossing the legal line?

In this video, we explore how Aldi uses "lookalike" products, why it's sparked lawsuits around the world, and the clever legal strategies that let the company keep doing it—most of the time.