⁣In May 2026, TGJones (formerly WHSmith) will be closing 150 high street shops. It’s sad yet predictable news for the struggling high street chain.

Since the rebrand in 2025, WHSmith’s new name has not gone down well with the general public. The shops still feel dated and there’s so much product confusion it's difficult to know where to start.

Along with Royal Mail’s name change to Consignia, Weightwatchers becoming WW, and Warner Brothers not knowing what to call their HBO streaming service, this is a prime example of how to rebrand. Especially when you have the history dating back to the late 1700s.

Thank your to @Larry Bundy Jr for the tip regarding Consignia

Image from thumbnail: / anarchy_breaks_out_on_the_mean_streets_of_...

Articles and links
https://www.bbc.co.uk/news/articles/c...
• WH Smith in secret talks to sell historic ...
https://www.creativereview.co.uk/whsm...
https://www.creativebloq.com/news/new...
https://www.retailgazette.co.uk/blog/...
https://www.railwaymuseum.org.uk/obje...
https://www.historytoday.com/archive/...
https://www.msn.com/en-ca/money/other...
https://www.modellacapital.com/portfo...
https://www.standard.co.uk/business/t...
http://news.bbc.co.uk/1/hi/business/2...
http://news.bbc.co.uk/1/hi/business/1...
https://www.campaignlive.co.uk/articl...
https://www.swindonadvertiser.co.uk/n...

https://bmmagazine.co.uk/news/tgjones...
https://www.bbc.co.uk/news/articles/c...
https://companylogos.org/whsmith-logo/

Videos and Links
• W H Smith TV Commercial Christmas 1996
• WHSmith Advert with Nicholas Lyndhurst (1996)
• WH Smith Advert - Steve Coogan
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Aldi has built a billion-dollar business by selling products that look surprisingly familiar. From packaging and branding to store layouts, how close can a supermarket get to the competition without crossing the legal line?

In this video, we explore how Aldi uses "lookalike" products, why it's sparked lawsuits around the world, and the clever legal strategies that let the company keep doing it—most of the time.

⁣Have you ever been to the another country and seen the same logo with a very different name. Or cars that look very familiar, but have a completely different badge. It’s as if you’ve accidentally stepped into another dimension

There are plenty of examples such as Lynx and Axe, Galaxy and Dove, Vauxhall and Opel, and Burger King and the Australian counterpart Hungry Jack’s.

In one weird case, there are dozens of ice creams brands that have been using the exact same logo since the 1990s. But with a different name tailored to another country.