Out of Brand
Out of Brand

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Myths invented by Marketing
8:52
Out of Brand
300 Views · 13 hours ago

⁣Since the 1800s with coffee stunting growth and the early 1900s with health claims around orange juice, making stuff up in marketing has been a fairly common strategy. Going far beyond just embellishing the truth, some brands will outright lie.

These include the claim that Alpecin shampoo can prevent hair loss, drinking 8 glasses of water, Sunny Delight being made with real fruit juice, and the origins of the now ubiquitous 10k steps a day.

Here are 5 (or 6) examples of myths invented by marketing.

Castore: Britain’s Worst Sports Supplier
9:21
Out of Brand
552 Views · 1 day ago

⁣Support the Channel: https://www.buymeacoffee.com/pathfind...

In less than 10 years, Castore has managed to become the supplier for a number of Premier League and European teams, as well as supplying England, the West Indies and South Africa in international cricket.

But in a few seasons, Castore has been holding a masterclass on how to lose all their Premier League contracts. Suffering from horrendous quality control while struggling to fulfil orders. Even with these issues, Castore recently hit a near £1 billion valuation. Despite losing their contract with Aston Villa a few months later

Article & Links
https://www.footyheadlines.com/2024/0...
https://www.footyheadlines.com/2023/0...
https://true-faith.co.uk/castore-rang...
https://www.telegraph.co.uk/football/...
https://www.skysports.com/football/ne...
https://talksport.com/football/170587...
https://www.footyheadlines.com/2024/0...
https://www.footyheadlines.com/2022/0...
https://www.footyheadlines.com/2024/0...
https://onefootball.com/de/news/bayer...
https://www.sportbusiness.com/news/wo...
https://www.footyheadlines.com/2023/0...
https://castore.com/blogs/press/casto...
https://talksport.com/football/197426...
https://www.rangersnews.uk/news/range...
https://www.telegraph.co.uk/cricket/2...
https://news.sportslogos.net/2023/10/...
https://www.sportbusiness.com/news/ca...
https://www.sportbusiness.com/news/ca...
https://www.sportspromedia.com/news/c...
https://castore.com/blogs/press/casto...
https://www.cityam.com/castore-andy-m...

When You Lose the Hosts that the Fans Love
5:51
Out of Brand
726 Views · 3 days ago

⁣Support the channel:
https://www.buymeacoffee.com/pathfind...

Looking at the recent changes of youtube channel WTF1's hosts and the comparisons being made to the British version of Top Gear.

My attempt at making a video in 1 week. I think it turned out ok...

How the Temple Bar Pub became a Tourist Trap
7:02
Out of Brand
286 Views · 3 days ago

⁣With Christmas upon us, Dublin most famous pub is covered in Christmas lights and festive decorations. While the Temple Bar Pub may look great on social media, the actually experience of visiting this pub is overrated, overcrowded and overpriced with pints setting you back over 10 euros.

A combination of branding, social media, SEO and good timing are likely responsible for the pub's popularity. As now this quaint Irish pub has become a tourist trap within a tourist trap, and another item to tick off your bucket list.

Articles and Link

Videos courtesy of RTÉ Archives
https://www.rte.ie/archives/2019/0218...

Videos
• Blarney Castle: Myths and Legends - Kissi...

Temple Bar videos
• A walk through the Temple Bar area of Dubl...

Articles
https://comeheretome.com/2013/10/24/t...

WHSmith and How Not to Rebrand
7:30
Out of Brand
305 Views · 28 days ago

⁣In May 2026, TGJones (formerly WHSmith) will be closing 150 high street shops. It’s sad yet predictable news for the struggling high street chain.

Since the rebrand in 2025, WHSmith’s new name has not gone down well with the general public. The shops still feel dated and there’s so much product confusion it's difficult to know where to start.

Along with Royal Mail’s name change to Consignia, Weightwatchers becoming WW, and Warner Brothers not knowing what to call their HBO streaming service, this is a prime example of how to rebrand. Especially when you have the history dating back to the late 1700s.

Thank your to @Larry Bundy Jr for the tip regarding Consignia

Image from thumbnail: / anarchy_breaks_out_on_the_mean_streets_of_...

Articles and links
https://www.bbc.co.uk/news/articles/c...
• WH Smith in secret talks to sell historic ...
https://www.creativereview.co.uk/whsm...
https://www.creativebloq.com/news/new...
https://www.retailgazette.co.uk/blog/...
https://www.railwaymuseum.org.uk/obje...
https://www.historytoday.com/archive/...
https://www.msn.com/en-ca/money/other...
https://www.modellacapital.com/portfo...
https://www.standard.co.uk/business/t...
http://news.bbc.co.uk/1/hi/business/2...
http://news.bbc.co.uk/1/hi/business/1...
https://www.campaignlive.co.uk/articl...
https://www.swindonadvertiser.co.uk/n...

https://bmmagazine.co.uk/news/tgjones...
https://www.bbc.co.uk/news/articles/c...
https://companylogos.org/whsmith-logo/

Videos and Links
• W H Smith TV Commercial Christmas 1996
• WHSmith Advert with Nicholas Lyndhurst (1996)
• WH Smith Advert - Steve Coogan
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/ dqq6jx1ifhw

How Aldi steals and gets away with it (sort of)
7:35
Out of Brand
320 Views · 1 month ago

Aldi has built a billion-dollar business by selling products that look surprisingly familiar. From packaging and branding to store layouts, how close can a supermarket get to the competition without crossing the legal line?

In this video, we explore how Aldi uses "lookalike" products, why it's sparked lawsuits around the world, and the clever legal strategies that let the company keep doing it—most of the time.

The Same Products with Different Logos and Names
6:51
Out of Brand
280 Views · 1 month ago

⁣Have you ever been to the another country and seen the same logo with a very different name. Or cars that look very familiar, but have a completely different badge. It’s as if you’ve accidentally stepped into another dimension

There are plenty of examples such as Lynx and Axe, Galaxy and Dove, Vauxhall and Opel, and Burger King and the Australian counterpart Hungry Jack’s.

In one weird case, there are dozens of ice creams brands that have been using the exact same logo since the 1990s. But with a different name tailored to another country.

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