Out of Brand

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Brewdog’s Business Book has Aged like Milk

Out of Brand
46,880 vistas · 1 mes hace

⁣Released in 2015 Brewdog’s business for punks is worst business book I’ve ever read. Full of vague advice, yet over the top statements. This book lays out what Brewdog did to achieve their early success.

While this was written when Brewdog were at their peak, everything has since gone down hill. And all the advice and business pillars they gave us, was a load of nonsense as they broke all the rules they laid out in this book, and they became the very business they tried to destroy.

Such as their workplace culture and allowing fans to ‘own’ part of the brewery, it all sounded great on paper. But in the end, Brewdog are just massive hypocrites.

The Rise and Fall of Embracer Group

Out of Brand
24,096 vistas · 1 mes hace

Uber's 2016 Rebrand Disaster

Out of Brand
30,692 vistas · 2 meses hace

⁣Following balls up after balls up, Uber attempted a first for the company. That being a full rebrand from top to bottom. Unfortunately, the new app icon, logo and brand was so poorly received it was replaced in less than 3 years. Looking at the company now, you never would of known it ever existed.

But was it really that bad? (yes)

Chapters
0:00 Intro
0:30 About Uber
1:07 New logo
2:03 New brand
2:44 The response
3:01 2018 rebrand
3:51 Outro

Sources and further reading

https://1000logos.net/uber-logo/

https://www.wired.com/2016/02/the-ins...

/ a-closer-look-at-the-2016-uber-redesign

https://www.designweek.co.uk/issues/1...

https://wolffolins.com/case-study/uber

5 Controversial Abandoned Logos

Out of Brand
28,508 vistas · 2 meses hace

⁣Some logos are best forgotten. Either involving poor design, weak branding, or being out right terrible. Here are 5 logos that were so poorly received they were completely abandoned.

Chapters
0:00 Intro
0:15 Tropicana
1:05 Leeds United
1:56 Chicago Fire
2:40 University of California
3:22 Gap (obviously)

Sources and further reading
Tropicana

https://gothamist.com/food/tropicana-...

News report: • Tropicana Orange Juice Waste $35 Million o...

https://adage.com/article/news/tropic...

https://www.packaging-gateway.com/ana...

Leeds United

https://twitter.com/LUFC/status/95613...

• How the new Leeds United badge was created...

https://www.dezeen.com/2018/01/25/lee...

https://cmagency.co.uk/that-leeds-uni...

Chicago Fire

https://www.si.com/soccer/2019/11/21/...

https://www.forbes.com/sites/demetriu...

Bad rebrand: https://www.underconsideration.com/br...

Goo rebrand: https://matthewwolff.com/portfolio/ch...

University of California

https://www.cbsnews.com/news/new-univ...

https://www.californiagoldenblogs.com...

https://designbull.co.uk/university-o...

https://archinect.com/news/article/63...

Petition: / stoptheuclogochange

Gap

https://adage.com/article/news/gap-in...

https://bettermarketing.pub/gaps-mill...

https://www.bbc.co.uk/news/business-1...

https://www.thebrandingjournal.com/20...

https://twitter.com/gaplogo?lang=en

NBC Nightly news: • NBC Nightly News: Gap Logo

The Rise of Corporate Logos

Out of Brand
24,865 vistas · 2 meses hace

⁣
Tech, app, fashion and social media companies have adopted the classic sans serif font for their logos.

So It would seem sans serifs are taking over mainstream brands. But looking even a slightly bit deeper, this really isn’t the case…

Elon Musk’s X Obsession

Out of Brand
29,135 vistas · 2 meses hace

⁣Twitter's previous logo is now firmly in the ground. From banks that sound like **** sites, to the bizarre names he gives his ****ren. Musk loves the letter X.

RIP Larry

Sources and Links:
https://techcrunch.com/2023/07/24/twi...
https://techcrunch.com/2023/07/24/her...
https://mashable.com/article/elon-mus...
https://techcrunch.com/2023/07/24/as-...
https://medium.com/@bharath.bkj/the-s....
https://www.engadget.com/2017-07-11-e...
• DEBUNKING ELON MUSK Pt1 (1080p)
https://www.creativebloq.com/news-twi...
https://www.creativereview.co.uk/twit...
https://abcnews.go.com/Business/rebra....
https://www.standard.co.uk/news/world...
https://www.forbes.com/sites/paultass...
https://marvel.fandom.com/wiki/X-Corp...)
https://en.wikipedia.org/wiki/XAI_(co...)
https://en.wikipedia.org/wiki/X_Corp.
https://mashable.com/article/twitter-...
https://www.businessinsider.com/twitt...
https://www.foxbusiness.com/technolog...
https://arstechnica.com/tech-policy/2...
https://www.businessinsider.com/meta-...
https://www.reuters.com/technology/el...
https://www.reuters.com/technology/bi...
https://www.basicthinking.com/x-holdi...
https://www.zawya.com/en/business/tec...
https://finance.yahoo.com/news/elon-m...
https://www.cryptopolitan.com/twitter...
https://www.thedailybeast.com/elon-mu...
https://time.com/6295711/twitters-hat...

#elonmusk #elon #twitter #X #riptwitter #logo #logodesign #logos #logodesigner #brands #branding #brand

Mcdonald's wants to be Starbucks

Out of Brand
47,200 vistas · 2 meses hace

⁣https://www.buymeacoffee.com/pathfind...

Ever since launching McCafe and after Supersize me, Mcdonald's has radically shifted it's branding, messaging, and architecture to appeal to a more mature audience.

As well as following in the footsteps of coffee chains like Starbucks to appeal to a similar audience. And most recently, Mcdonald's has now launched its own sister brand to directly compete with coffee chains.

So how has the brand changed, and how does this new venture compare to Starbucks?

Ai Art is Killing Etsy

Out of Brand
17,542 vistas · 2 meses hace

⁣Support the channel:
https://www.buymeacoffee.com/pathfind...

As Ai does everything it can to take our jobs, Ai art has flooded Etsy in the last year or so. With entire stores making 6 figures, and racking up thousands of sales with shoddy, unoriginal artwork made by Ai image generators.

Etsy was once a place that claimed to ‘keep commerce human’. But Ai art and drop shipping has led to Etsy feeling oversaturated and full of outright garbage. You might as we shopping on Amazon, Temu and Wish, as Etsy is now a shadow of its former self.

How 20 British Football Clubs got their Logos

Out of Brand
27,477 vistas · 2 meses hace

⁣Support the Channel: https://www.buymeacoffee.com/pathfind...

When you take so long to make a video, the championship is over, and all 3 teams have been relegated...

An idea that's been a few years in the making looking at how all 20 Premier League clubs landed on their current badges.

Cadbury and How to Kill a British Icon

Out of Brand
31,360 vistas · 2 meses hace

⁣Ever since the American company Mondelez (Formerly Kraft) bought Cadbury in 2010, the classic brand has seen a steady decline

The classic British brand has suffered through changing recipes to resemble horrendous American chocolate, shrinkflation and bland advertising. Cadbury is now just another cog in a huge corporate machine, and a shell of its former self.

Music: Nilly Willy - Yung Logos

Myths invented by Marketing

Out of Brand
22,559 vistas · 2 meses hace

⁣Since the 1800s with coffee stunting growth and the early 1900s with health claims around orange juice, making stuff up in marketing has been a fairly common strategy. Going far beyond just embellishing the truth, some brands will outright lie.

These include the claim that Alpecin shampoo can prevent hair loss, drinking 8 glasses of water, Sunny Delight being made with real fruit juice, and the origins of the now ubiquitous 10k steps a day.

Here are 5 (or 6) examples of myths invented by marketing.

Castore: Britain’s Worst Sports Supplier

Out of Brand
23,619 vistas · 2 meses hace

⁣Support the Channel: https://www.buymeacoffee.com/pathfind...

In less than 10 years, Castore has managed to become the supplier for a number of Premier League and European teams, as well as supplying England, the West Indies and South Africa in international cricket.

But in a few seasons, Castore has been holding a masterclass on how to lose all their Premier League contracts. Suffering from horrendous quality control while struggling to fulfil orders. Even with these issues, Castore recently hit a near £1 billion valuation. Despite losing their contract with Aston Villa a few months later

Article & Links
https://www.footyheadlines.com/2024/0...
https://www.footyheadlines.com/2023/0...
https://true-faith.co.uk/castore-rang...
https://www.telegraph.co.uk/football/...
https://www.skysports.com/football/ne...
https://talksport.com/football/170587...
https://www.footyheadlines.com/2024/0...
https://www.footyheadlines.com/2022/0...
https://www.footyheadlines.com/2024/0...
https://onefootball.com/de/news/bayer...
https://www.sportbusiness.com/news/wo...
https://www.footyheadlines.com/2023/0...
https://castore.com/blogs/press/casto...
https://talksport.com/football/197426...
https://www.rangersnews.uk/news/range...
https://www.telegraph.co.uk/cricket/2...
https://news.sportslogos.net/2023/10/...
https://www.sportbusiness.com/news/ca...
https://www.sportbusiness.com/news/ca...
https://www.sportspromedia.com/news/c...
https://castore.com/blogs/press/casto...
https://www.cityam.com/castore-andy-m...

When You Lose the Hosts that the Fans Love

Out of Brand
44,073 vistas · 2 meses hace

⁣Support the channel:
https://www.buymeacoffee.com/pathfind...

Looking at the recent changes of youtube channel WTF1's hosts and the comparisons being made to the British version of Top Gear.

My attempt at making a video in 1 week. I think it turned out ok...

How the Temple Bar Pub became a Tourist Trap

Out of Brand
27,739 vistas · 2 meses hace

⁣With Christmas upon us, Dublin most famous pub is covered in Christmas lights and festive decorations. While the Temple Bar Pub may look great on social media, the actually experience of visiting this pub is overrated, overcrowded and overpriced with pints setting you back over 10 euros.

A combination of branding, social media, SEO and good timing are likely responsible for the pub's popularity. As now this quaint Irish pub has become a tourist trap within a tourist trap, and another item to tick off your bucket list.

Articles and Link

Videos courtesy of RTÉ Archives
https://www.rte.ie/archives/2019/0218...

Videos
• Blarney Castle: Myths and Legends - Kissi...

Temple Bar videos
• A walk through the Temple Bar area of Dubl...

Articles
https://comeheretome.com/2013/10/24/t...

WHSmith and How Not to Rebrand

Out of Brand
48,460 vistas · 3 meses hace

⁣In May 2026, TGJones (formerly WHSmith) will be closing 150 high street shops. It’s sad yet predictable news for the struggling high street chain.

Since the rebrand in 2025, WHSmith’s new name has not gone down well with the general public. The shops still feel dated and there’s so much product confusion it's difficult to know where to start.

Along with Royal Mail’s name change to Consignia, Weightwatchers becoming WW, and Warner Brothers not knowing what to call their HBO streaming service, this is a prime example of how to rebrand. Especially when you have the history dating back to the late 1700s.

Thank your to @Larry Bundy Jr for the tip regarding Consignia

Image from thumbnail: / anarchy_breaks_out_on_the_mean_streets_of_...

Articles and links
https://www.bbc.co.uk/news/articles/c...
• WH Smith in secret talks to sell historic ...
https://www.creativereview.co.uk/whsm...
https://www.creativebloq.com/news/new...
https://www.retailgazette.co.uk/blog/...
https://www.railwaymuseum.org.uk/obje...
https://www.historytoday.com/archive/...
https://www.msn.com/en-ca/money/other...
https://www.modellacapital.com/portfo...
https://www.standard.co.uk/business/t...
http://news.bbc.co.uk/1/hi/business/2...
http://news.bbc.co.uk/1/hi/business/1...
https://www.campaignlive.co.uk/articl...
https://www.swindonadvertiser.co.uk/n...

https://bmmagazine.co.uk/news/tgjones...
https://www.bbc.co.uk/news/articles/c...
https://companylogos.org/whsmith-logo/

Videos and Links
• W H Smith TV Commercial Christmas 1996
• WHSmith Advert with Nicholas Lyndhurst (1996)
• WH Smith Advert - Steve Coogan
/ dlikcw5jvtd
/ dlfghq6nz4l
/ dqq6jx1ifhw

How Aldi steals and gets away with it (sort of)

Out of Brand
26,755 vistas · 3 meses hace

Aldi has built a billion-dollar business by selling products that look surprisingly familiar. From packaging and branding to store layouts, how close can a supermarket get to the competition without crossing the legal line?

In this video, we explore how Aldi uses "lookalike" products, why it's sparked lawsuits around the world, and the clever legal strategies that let the company keep doing it—most of the time.

The Same Products with Different Logos and Names

Out of Brand
27,463 vistas · 4 meses hace

⁣Have you ever been to the another country and seen the same logo with a very different name. Or cars that look very familiar, but have a completely different badge. It’s as if you’ve accidentally stepped into another dimension

There are plenty of examples such as Lynx and Axe, Galaxy and Dove, Vauxhall and Opel, and Burger King and the Australian counterpart Hungry Jack’s.

In one weird case, there are dozens of ice creams brands that have been using the exact same logo since the 1990s. But with a different name tailored to another country.

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