5 Controversial Abandoned Logos
Some logos are best forgotten. Either involving poor design, weak branding, or being out right terrible. Here are 5 logos that were so poorly received they were completely abandoned.
Chapters
0:00 Intro
0:15 Tropicana
1:05 Leeds United
1:56 Chicago Fire
2:40 University of California
3:22 Gap (obviously)
Sources and further reading
Tropicana
https://gothamist.com/food/tropicana-...
News report: • Tropicana Orange Juice Waste $35 Million o...
https://adage.com/article/news/tropic...
https://www.packaging-gateway.com/ana...
Leeds United
https://twitter.com/LUFC/status/95613...
• How the new Leeds United badge was created...
https://www.dezeen.com/2018/01/25/lee...
https://cmagency.co.uk/that-leeds-uni...
Chicago Fire
https://www.si.com/soccer/2019/11/21/...
https://www.forbes.com/sites/demetriu...
Bad rebrand: https://www.underconsideration.com/br...
Goo rebrand: https://matthewwolff.com/portfolio/ch...
University of California
https://www.cbsnews.com/news/new-univ...
https://www.californiagoldenblogs.com...
https://designbull.co.uk/university-o...
https://archinect.com/news/article/63...
Petition: / stoptheuclogochange
Gap
https://adage.com/article/news/gap-in...
https://bettermarketing.pub/gaps-mill...
https://www.bbc.co.uk/news/business-1...
https://www.thebrandingjournal.com/20...
https://twitter.com/gaplogo?lang=en
NBC Nightly news: • NBC Nightly News: Gap Logo
