Brewdog’s Business Book has Aged like Milk

⁣Released in 2015 Brewdog’s business for punks is worst business book I’ve ever read. Full of vague advice, yet over the top statements. This book lays out what Brewdog did to achieve their early success.

While this was written when Brewdog were at their peak, everything has since gone down hill. And all the advice and business pillars they gave us, was a load of nonsense as they broke all the rules they laid out in this book, and they became the very business they tried to destroy.

Such as their workplace culture and allowing fans to ‘own’ part of the brewery, it all sounded great on paper. But in the end, Brewdog are just massive hypocrites.